3 expert client management tips you can use today

Published in: Business blogs. 3 min read.

Client management is key to business success. It requires awareness and experience on the part of the entrepreneur to be able to manage this side of the business, and extend it as an organizational culture.

When one person has imbibed a skill or experience, it becomes a habit. When a group of people imbibe such, it becomes a culture. This blog brings you some expert tips used by top business owners in client management which could be used by anyone in a business or office setting.

We also look to business growth, so continuity is important to such discussions. So we will provide a brief on how to implements such skills to your growing organization as a business owner.

Be professionally kind and courteous

client management

Being kind and courteous are traits that we learn as we grow up. We remember it was easier to get the approval of adults when we were young by being respectful, asking nicely and saying “thank you”.

That’s the same philosophy applied to business. In this case you are not looking for approval, you are offering service in a way that benefits your customer or client, but then you are also looking for the best deals for yourself and you are looking for loyalty.

This means that delivering on the job is the least expected that you can do. Being professionally kind is the extra you have to do to stand out in your business niche. It is the way of being warm and welcoming while projecting to your client that they can expect good business from you.

Try to keep and use names

This is one principle introduced by Dale Carnegie in his book “How to win friends and influence people”. The most successful leaders and business people went out of their way to memorize people’s names according to Carnegie.

Saying names endears you to people in a way even they don’t understand, and that’s a major advantage you could have as a business or career person over competitors. It requires diligence and the willingness to go the extra mile on the part of the entrepreneur but the rewards are immense and would usually be in the form of loyal customers/clients and referrals.

Remember that is is okay to ask someone how their name is pronounced. Most times people are glad to have you say their name right. So as a business person, try to keep a record of customers and try to use names in communication as they make your customers feel special and endear them to your brand.

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Quickly establish shared outcomes

This is an invaluable tip that best works for service businesses who deal with clients that require one kind of project or the other. One of the most important factors of a project is the outcome that is answered by the question “What are we trying to achieve?”

This shared outcomes point of view is applicable to every business type, it’s just that depending on the kind of business, it may be obvious or it may need to be established. As a business person, the extra analysis available to you is to decide what the best business outcome is for your client or customer, and whether they know it. If it is very obvious, then there may not be a need to state it.

In an instance when the outcome isn’t obvious, then you need to make sure it is established by asking your customer what they expect. This has the effect of giving you greater understanding of your customer needs, allowing you to address them directly and gain the customer’s confidence. It also has the effect of building strong brand loyalty if you deliver accordingly. 

Commit to honest business

This goes without saying, as a business person there is no virtue greater than honesty. It may pay to be dishonest but that can only go on for so long till you lose credibility. Making such a commitment requires that you constantly analyze situations and choose the route of honesty in all your business dealings. It is something that not only customers respect you for, but also business partners, colleagues and team members.

From the onset, make sure you commit to honest business. An instance is that you have a customer who pays cash for an item in the shop but unknowingly overpays. You as the business owner must return the excess to them, this is a good example of staying true to the principle of honest business.

When you remain honest in business, you don’t have to worry about losing credibility because no one will be able to legitimately challenge your credibility. You also get the appreciation of customers once you prove your commitment to honest business. This is important for business growth and referrals to other potential clients.

In conclusion

As a business leader, owner or manager of a small business, single entrepreneur or career person, these tips are put together to help you take a broader perspective on dealing with your clients and customers. No business can exist without them, so taking the initiative to apply best practices to your dealings with customers is a strategic move that can greatly benefit your business.

When it comes to applying it to your organization, it requires proper communication, willingness to teach as well as effective use of influence to be able to implement these tips to a group of people within an organization.

By outlining a customer service policy and communicating it effectively and constantly, these tips can become part of the culture of your organization and the effect would be stronger brand loyalty and large base of returning customers.

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